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Allegis Global Solutions Unveils New Brand Positioning "The Human Enterprise"

Allegis Global Solutions (AGS), a global leader in workforce solutions, unveiled a new brand identity and tagline, "The Human Enterprise," on April 12, 2023, aiming to highlight the strategic value driven by people. Company President Steve Schumacher and Global Marketing Director Lyndsay Westwood elaborated on the philosophy and vision behind the brand refresh. AGS also updated its website and emphasized its continued investment in workforce management, services procurement, and consulting.

2026-09-0119views
April 12, 2023
Hanover, MD —

Allegis Global Solutions (AGS), a global leader in workforce solutions, today unveiled a refreshed brand identity and new tagline: "The Human Enterprise." The brand was introduced through a newbrand videothat conveys the company's core belief: achieving bold and sustainable success hinges on unlocking the unique human potential that drives all accomplishments—the power of the human enterprise.

"Throughout our history, AGS has maintained market leadership with a mission to impact people's lives. Twenty years later, our mission remains unchanged, but the way we help clients get work done has profoundly evolved," said Steve Schumacher, President of AGS. "We believe the collective power of all individuals who make up the workforce is the most transformative force in business today—but only if we can unleash it through deliberate, purpose-driven approaches," Schumacher added. "So for AGS, this rebrand aligns our brand with our vision, serving as a public tribute to the human intelligence and drive that move the world forward."

The Intersection of Human Connection and Workforce Transformation

AGS designs customized roadmaps based on clients' actual needs and guides organizations through transformation journeys to solve complex challenges—covering contingent and extended workforce management, services procurement, consulting, direct sourcing, and the Universal Workforce Model™, a results-oriented framework for getting work done.

Over the past several years, AGS has made significant investments in infrastructure to enhance client value and operational outcomes: establishing a global business services division to integrate data, analytics, and delivery capabilities; investing in proprietary and industry-leading technology to maximize workforce potential; partnering with innovative collaborators to boost productivity and results; and charting a path for coordinated workforce strategy and management while guiding enterprises through change to ensure higher-level thinking and lasting outcomes.

"This is an exciting time to boldly demonstrate the value of our unique human strategy to the market," said Lyndsay Westwood, Global Marketing Director. "The overall presentation of our corporate identity and design system, along with the tone and language we use to describe AGS, will help us maintain a clear and consistent brand image and unleash the extraordinary achievements we know are possible when our employees, clients, and clients' employees collaborate freely."

Alongside this launch, AGS also relaunched its website at AllegisGlobalSolutions.comwith updated brand messaging and a fresh visual style.

"The Human Enterprise conveys an emotional and authentic tone both in words and visuals," said Schumacher. "It's a belief in higher-level thinking that machines or automation cannot replicate. It's about how we achieve strategy and grow AGS through collective effort, boldly turning our combined strength into unstoppable momentum. That's what we aim to emphasize through this rebrand, and I'm deeply proud of the work behind today's launch."

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About Allegis Global Solutions

As a global leader in workforce solutions, Allegis Global Solutions (AGS) helps organizations turn talent into a competitive advantage. With services spanning over 100 countries, our team designs impactful workforce systems by providing award-winning managed services provider (MSP), services procurement, direct sourcing, recruitment process outsourcing (RPO), consulting, and the Universal Workforce Model™ framework. AGS is a company of Allegis Group. For more information, visit AllegisGlobalSolutions.comand follow Allegis-Global-Solutions on LinkedIn

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