Net Conversion Names Joshuah Rodery Chief Financial Officer
Net Conversion, an Orlando-based impact media agency, has promoted Joshuah Rodery to chief financial officer, effective immediately. Rodery, who joined the company seven months ago as vice president of finance, will continue to report to co-founder and CEO Ryan Fitzgerald. His promotion follows a period of significant growth for the agency, including new media AOR assignments and the opening of its first Midwest office in Chicago.
ORLANDO, Fla. — Net Conversion, the Orlando-based impact media agency, has promoted Joshuah Rodery to chief financial officer, seven months after he joined the company as vice president of finance. The promotion marks the latest milestone in a growth year for the independent agency, which has secured three major media agency-of-record (AOR) assignments over the past year — with Winn-Dixie, Evermore Orlando Resorts, and HealthyPaws — and has announced its first Midwest office, in Chicago.
In his initial months with the company, Rodery — who reports to co-founder and CEO Ryan Fitzgerald — has rebuilt the agency's financial infrastructure, overhauling planning and reporting processes, tightening cash flow management across media buying operations, and partnering with executive leadership to drive substantial year-over-year growth in adjusted earnings. He also oversees accounting, billing, payments, and vendor controls, and leads corporate development and audit readiness initiatives.
“Joshuah walked in the door and immediately started building the financial backbone this agency needs for where we’re headed,” said Fitzgerald. “We’re growing fast, but growth only works when the numbers keep up. In his new role, his impact will continue to build our path forward.”
Rodery’s route to agency finance is unconventional. He joined Net Conversion from Commonwealth Fusion Systems, the nuclear fusion energy company, where he built the management accounting team, guided the company through three consecutive clean audits with PwC and the U.S. Department of Energy, and identified and executed studies that generated more than $300 million in tax credit value.
“Net Conversion competes with agencies many times its size, and my job is to make sure our financial operations give us that same edge,” said Rodery. “My role is to build the kind of infrastructure that lets an independent agency move even faster.”
About Joshuah Rodery
Rodery is a finance executive with more than 17 years of experience leading finance through hypergrowth, turnarounds, and change, from a $2 billion enterprise to founder-led companies scaling past nine figures in annual revenue. Earlier in his career, Rodery held CEO, President, and Vice President of Enterprise roles at Captivea USA, the world's largest Odoo ERP partner, where he led global finance and operations across offices in the United States, France, and Canada. He holds a degree from Harvard University.
About Net Conversion
Net Conversion is an analytics-driven agency that focuses on disruptive thinking to drive impact, not optics. Fueled by cutting-edge insights, the agency taps into what customers really want and connects them to brands. It builds holistic datasets through Conversionomics, its proprietary MarTech platform, to hold paid media accountable. The result is real-time peak performance and enduring business transformation. At its core, the agency emphasizes agility, enabling more innovation, a more personal touch, and more business impact. Learn more at netconversion.com.
