How AI is Shaping the Future of Compliance

The core segment of this session delved intoAvalara's Agentic AI Strategy—how Avalara embeds AI into its platform to make compliance faster, more reliable, and more accessible.

New and upcoming capabilities include:

  • AI-driven reporting and insights.Generate reports, spot anomalies, and identify audit risks with simple prompts.
  • AI-guided tax research.Ask questions in everyday language and get instant, trusted, cited answers from a vast tax content library.
  • Agentic AI integrations.Through technologies like Google's A2A protocol and Model Context Protocol (MCP) servers, partners can connect their AI agents directly to Avalara systems—enabling "have your agent call our agent™."
  • Embedded AI experiences.Integrations within ecommerce platforms and ERPs like NetSuite enable automated onboarding, exemption validation, and transparent tax explanations within a single workflow.

The Avalara LLM Framework for Agentic applications (ALFA) ensures all innovations are built with safety, fairness, transparency, and human oversight at their core.

New Partner Enablement Tools on the Horizon

Webinar attendees also got a preview of our expanded investments inPartner Enablement and Success—designed to make onboarding, collaboration, and growth easier.

A newstandardized onboarding experienceis being developed to help partners ramp up faster with structured learning paths, technical certifications, and milestone tracking. Complementing this, aPartner Success Playbookwill include competitive strategy cards, pricing guides, and industry use cases to empower partners to better engage customers and identify growth opportunities.

To keep training engaging and accessible, Avalara will also introducemodular, gamified learning optionsand AI-driven tools designed to reinforce partners' value-selling skills and provide details on the latest solutions.

These resources will be available in theAvalara Partner Portal—the central hub for enablement materials, co-branded assets, and opportunity registration. Partners can also receive personalized support through thePartner Engagement Deskat[email protected]。

Celebrating Partner Achievements

We know your growth is our shared success—so we kicked off the session by celebrating 2025 partner achievements, including milestone tier advancements, the ongoingMost Valuable Partner (MVP) Contestand the upcomingPartner Awards。

  • 2025 Tier Advancementsrecognized partners who moved up to new program levels—Authorized, Preferred, and Premier—unlocking more benefits like marketing support, enablement tools, and recurring incentives.
  • MVP Contestcontinues to energize the network, with prizes including:
    • A$5,000 cash prizefor the top 15 individual partner representatives based on invoiced referral fees.
    • Anall-inclusive trip for twoto the2026 Masters Tournament。
  • for the top five partner companies based on year-over-year growth. Partners were also reminded to look out for the 2025 Partner Awards, which will honor excellence in categories like Partner of the Year – Technology, Partner of the Year – Consulting, Partner of the Year – Accounting Firm, and Rising Star.

Growing Together in the Era of Intelligent Compliance

Overall, the webinar reinforced a continued focus on the three goals guiding our partner program:

  1. Drive profitable, sustainable growth.Accelerate time-to-revenue and unlock new opportunities through automation and integration.
  2. Create peace of mind.Deliver audit-proof accuracy, global scalability, and trusted reliability through AI precision and human oversight.
  3. Make it easier to do business.Simplify partner interactions with intuitive tools, AI-enhanced support, and a commitment to responsiveness.

Our ecosystem of technology, consulting, and accounting partners continues to expand—and with AI, the opportunities are multiplying. Whether it's streamlining operations, improving compliance accuracy, or opening new revenue streams, Avalara's intelligent automation is helping partners deliver greater value to every client.

We're not just keeping pace with change. We're leading it, building the future together.