Industry Dive launches self-service event promotion across its 37 publications
Industry Dive has expanded its self-service offerings with a new event promotion tool, enabling companies to distribute event details across its 37 publications. The tool supports conferences, trade shows, webinars, and virtual events, with features for scheduling and visibility in sidebars, dedicated event pages, and daily newsletters. VP of Product Megan McCoskey highlighted the company's commitment to empowering business professionals.
WASHINGTON — Industry Dive, a leader in business journalism, has unveiled its latest innovation: self-service event promotion, a digital solution designed for companies seeking to promote their upcoming B2B events.
Building on the success of the DiveWire press release distribution platform, the new event promotion feature offers a streamlined way to share event details across any of Industry Dive's 37 publications, ensuring maximum exposure to industry executives. The self-service functionality allows users to promote both in-person and online events instantly.
The tool supports a wide range of gatherings, including conferences, trade shows, webinars, and virtual events. Users can easily include essential information such as topic, location, and links to landing or sign-up pages, with the option to schedule promotions for future dates. Events showcased through the tool receive prominent visibility in the chosen Industry Dive publications, appearing in the sidebar and on a dedicated events page, as well as being included in one of the daily newsletters.
"Industry Dive is thrilled to launch our latest offering, self-service event promotion, which shows our continued commitment to empowering business professionals worldwide," said Megan McCoskey, VP of Product. "We've been listening to our readers who are not only seeking information about industry changes, but also opportunities to connect with their peers or hear from industry experts in person and online. Event promotions will allow for quicker and more comprehensive distribution of event offerings."
About Industry Dive
Industry Dive is a leader in business journalism, reaching over 15 million decision-makers who rely on its news, insights, and in-depth analysis to make complex decisions. With more than 100 full-time reporters, the company keeps a pulse on trends that move markets. Industry Dive prides itself on having both the widest reach in B2B journalism and the most engaged audience.
The company leverages this editorial expertise to create brand content that complements its coverage and serves as a resource for leaders who control budgets. It also connects marketers with this audience through well-executed and targeted campaigns that raise brand visibility and drive new business. Above all, Industry Dive lives by its core value: Serve the reader. Serve the client.
